The fact that a high number of foreign man dreams about Ukrainian wife is inescapable. There is a plenty of reasons for it – Ukrainian ladies are very feminine despite of feminism growth in almost all developed countries, they are beautiful, take care about their appearance and they are excellent housewives with the traditional family values. It’s exactly why dating service in Ukraine is popular and well-known around the world. Unfortunately, this popularity is like a “sweet candy” for some entrepreneurs, whose goal is not the introductions, but making money on trusting foreign men, so the glory of this market is not always good.

What does dating service in Ukraine look like? Let’s do it a brief market review

  • Online dating

Perhaps, it is the most widespread direction of dating business. Online dating conquered the world a long time ago and are developing rapidly in Ukraine too. With regard to the American dating sites, there are many branches for a long time, so there is a wide range of sites with definite directions – based on the religious views, similar interests, regions of residence, etc. Development of such sites and apps with narrow specifications is one of the future trends of dating service in Ukraine. Nowadays the most well-known representatives of online dating in Ukraine are world-famous mobile apps (such as Tinder, Badoo, etc.) and international dating sites. The second ones are usually free for the ladies and pay for foreign men and they are actually this link in the Ukrainian dating market, which hurts its reputation and causes distrust and prudence of foreign men.

  • Speed dating.

This kind of offline dating service in Ukraine became popular not so long ago. In terms of local speed dating events, they are usually arranged for young people, mostly age category is 20-30, less frequently it can be 20-35. In considering the Ukrainian market globally, there are international dating agencies, which organize romantic tours – a group of foreign men come to Ukraine to find their special ladies, the meetings normally have the format of typical speed dating, but age category of both gentlemen and ladies can be highly varied. Such form of international dating has its own pros and cons, but obviously it is developing from year to year, and more agencies include such tours to their range of service.

  • Marriage agencies.

Mostly they have so-called mixed type. What does it mean? There is a lack of marriage agencies in Ukraine which use the only way of dating. Owners of the agencies usually try not to miss any chance to get the paying client – it could be either a site where men have an opportunity to enjoy chats with the beautiful Ukrainian ladies, or video calls and if the foreign client decide to come to Ukraine for the meeting with his special lady, they will organize the dates and time spending. Unfortunately they forget that it is difficult to provide the service of high level performing many roles. And the level of service provided influences on the reputation not only of some definite agency, but of the whole dating service in Ukraine.

  • Matchmaking agencies.

It is a kind of offline dating which is aimed at the serious relationship leading to the marriage. Matchmaking is very popular and widespread in the USA, where to hire a personal matchmaker is not only normal, but even prestigious. Mostly American matchmakers work locally, they introduce people within the bounds of the country, state or city. In Ukraine people hardly understand how matchmaking actually works, although it is the most effective kind of introductions. Matchmaking differs from other dating services in Ukraine in that it doesn’t have the open base of the ladies, so men don’t have the opportunity to choose by height, weight and eyes color. Professional matchmaker chooses the lady according to client’s preferences, expectations, life experience, interests, etc. The success of such agencies is that all ladies in the base are real, have the serious intention and the introductions take place only in case of the mutual interest.

Many foreign men who were duped more than once on different dating sites are worried about long chatting with the potential mates and attuned to meetings in person. So the future of dating service in Ukraine is transition to offline dating.

With love

Alyona Koltsova, leading manager at